Our Brands

Established in Jakarta in 2004, Celebrity Fitness is the #1 operator in Indonesia and Malaysia by number of clubs. A widely-recognised and respected lifestyle brand operating in the mid-premium pricing space, it’s rooted in its philosophy that fitness should be fun! Targeted at the young and young-at-heart, Celebrity Fitness offers members a unique and fun fitness experience.

Since opening the first CHi Fitness club in Malaysia in 2008, it’s been focused on making a healthier, happier Malaysia by offering personal training, group training and high quality fitness facilities at accessible pricing.

Since opening the first CHi Fitness club in Malaysia in 2008, it’s been focused on making a healthier, happier Malaysia by offering personal training, group training and high quality fitness facilities at accessible pricing.

Circuit was built by the gym industry, FOR the gym industry. Born in a gym environment and refined over 20 years, it offers seamless end-to-end membership management solutions, and is the superior choice for gym operators of all shapes and sizes. From membership administration and POS, to flexible billing cycles, finance reporting, reporting and analytics, to corporate account management, Circuit™ empowers gym owners with data and insights for greater, more informed decision making, and towards enhancing the member experience.

FIRE FIT was founded in September 2015, with the aim to help people ignite and fuel their inner motivation to lead a rich, full life inspired by fitness. Today, FIRE FIT enjoys a leadership position in the premium boutique segment, delivering some of the most popular fitness class experiences in the market today including the proprietary BARRE, RIDE, STRIKE, STRIDE, FORCE, and REVOLUTION, at their four clubs in Malaysia, known as Firestations.

FIRE FIT was founded in September 2015, with the aim to help people ignite and fuel their inner motivation to lead a rich, full life inspired by fitness. Today, FIRE FIT enjoys a leadership position in the premium boutique segment, delivering some of the most popular fitness class experiences in the market today including the proprietary BARRE, RIDE, STRIKE, STRIDE, FORCE, and REVOLUTION, at their four clubs in Malaysia, known as Firestations.

Fitness First is one of the largest fitness brands in the world, and the largest in Southeast Asia. A trusted, enduring brand with unparalleled brand equity, it caters to a discerning population that demands a technical and scientific approach to keeping fit. Besides a focus on personal training spearheaded by certified fitness coaches, it also offers an innovative series of proprietary group fitness classes including HIIT and boxing, designed for performance. Fitness First operates in the premium segment, with a differentiated full service offering including world-class facilities and services in Grade A locations.

Evolution Wellness created GoFit with the intention of making fitness accessible to more people than ever before. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning ‘to energise life through easy and affordable fitness.’ It offers members a smart new way to train through a no-frills, fuss-free gym experience.

Malaysia is home to the pioneer GoFit club, which opened in November 2019.

Evolution Wellness created GoFit with the intention of making fitness accessible to more people than ever before. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning ‘to energise life through easy and affordable fitness.’ It offers members a smart new way to train through a no-frills, fuss-free gym experience.

Malaysia is home to the pioneer GoFit club, which opened in November 2019.